ABOUT US
EST. 2003
Our Story
Born from friendship and a love of creativity, eb&ive was established in 2003 by Nicky Morgan and Julie McKie. What started as a passion project — crafting handmade jewellery — soon transformed into a thriving business. Selling their designs at local markets, the duo focused on quality, originality, and affordability. As their vision expanded, so too did the label.
Our Evolution
From its humble beginnings, eb&ive has grown into a recognised Australian lifestyle brand. Now offering thoughtfully designed apparel and accessories, the label continues to reflect its founding spirit — feminine, sophisticated, and made for real women.
Every collection is created with versatility in mind, encouraging effortless style that fits seamlessly into your daily life.
Our Values
At the heart of eb&ive is a commitment to ethical and sustainable practices. Nicky and her team uphold the values that shaped the brand from the start: integrity, creativity, and a deep respect for craftsmanship. These principles guide every decision, from design to production.
Our Style
Rooted in simplicity with an edge, eb&ive delivers curated staples and elevated basics for every occasion. Each piece is made to move with you — versatile, wearable, and designed to accentuate your individuality. It’s fashion that empowers, uplifts, and lets you explore your own sense of style.
Nothing short of your ‘must-have staple pieces’ and ‘go-to basics,’ eb&ive embraces simplicity with an edge, accentuating the female spirit and highlighting your confidence.
— Nicky Morgan, Founder
